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Den lærende strategi: Always on

Den lærende strategi: Always on

By Kristian Baek-Mikkelsen, CEO, Maxus Denmark

Det er en markant anderledes måde at tænke kommunikation på end den traditionelle: 1) vi har en målsætning, 2) en demografisk målgruppe som vi formoder vi kan overbevise om at købe ind i vores budskab,…

Driverless cars: technical innovation meets mass production and distribution

Driverless carse

Driverless cars: technical innovation meets mass production and distribution

By Damian Blackden, Chief Strategy Officer

What’s (potentially) changed? It’s been just over six months since Google restructured itself into Alphabet, a holding company that contained Google, representing the advertising, media and content business, and then the various other initiatives such…

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